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Eternal Summer

Eternal Summer

Why is it that summer makes us giddy?  Is it the memories of our youth when we were free from textbooks and responsibilities? Is it the increased hours of beautiful sunshine and the additional vitamin D we are getting from it?  Is it the feeling of floating in the cool waters of a pool, or playing around in the clear surf?  Is it getting to see old friends or family who live far away?  Is it the excitement of viewing the awe-inspiring display of fireworks on the 4th?

As Shakespeare once said “But thy Eternal Summer shall not fade”.  It is those memories of fireworks, family and floating, that creatives try to conjur up in our hearts and minds when they are concepting a commercial.  The Eternal Summer.  To create a bang like fireworks on the 4th of July.  One that will not fade.

It is not cheap to do this, like bringing a family of 5 to a resort for a week.  You find ways to save money on the trip so the actual experience creates memories that last forever.  Driving instead of flying, 3 kids sharing one bed instead of getting two rooms, homemade leftover meatloaf sandwiches in the car instead of stopping for lunch.  The tricks to make the budget go farther to maximize the experience.

Similarly, there are tricks to help the creatives make their budgets go farther so they can maximize the Eternal Summer they are trying to invent.  How or where a project is shot, who they cast, and the tax incentives they can earn for their brands.  Wait, what?? Taxes and happy summer memories don’t usually go hand and hand, but yes.  Tax incentives can bring hundreds of thousands of dollars back to a brand, for ONE project.  It takes knowledge of how they work to make that kind of 4th of July bang.  Elite has that knowledge, we know how to maximize state tax incentives for your brands so you won’t need to be stuck in a car for 10 hours with your annoying siblings and we won’t make leftover meatloaf sandwiches (unless you really like meatloaf sandwiches).

We want your next project to conjure the most beautiful memories, to bring out the feelings of an Eternal Summer in each of us.  We want your next project to create fireworks in our memory, even after this 4th has passed. Let us help plan this summer vacation.


From all of us at Elite – A very Happy and Safe 4th of July to all of you.